However websites are just not the end of it all. One cannot simply have a website (although we know it is important) or build it yourself with the ton of DIY builders available today and expect a flood of visitors to come on your site asking for your services right away. That does not happen. Or should I say that rarely happens (unless you're offering something so unique that you become an overnight sensation...which in most cases you will not be).

You need to optimize your website very well in order to get those coveted Google ranking. But in a bid to outdo each other and win the SEO game, many business owners fail to understand the risk that is involved. They resort to negative blackhat SEO techniques that will give them a spurt of advantage but brings about a lot of problems in the long run. That is why a good web design company is absolutely essential because they not only understand the issues that surround a website but also help promote it ethically (and more importantly, correctly).

Here are my three top reasons why you should go in for white hat SEO and what you must do to ensure good rankings in the search engine results page (Google or whichever search engine you prefer):

a) Have good content on your website: Whether that'll be just the main content on each page, which is very important, or a dedicated blog section wherein you write a detailed blog post on a topic related to your business. This can be coupled with some very targeted keywords you want to rank for, and it will be a huge booster to your online visitors.

b) Do a lot of guest blogging: This is difficult to crack but once you do, it can give you immense benefits. Guest blogging means that you write a good blog post not for your website but for someone else's. This way you can showcase your writing and thoughts for the readers of someone else's website and in turn get a lot of traffic to your own.

c) Keep building backlinks: A huge factor in doing good SEO is to get good quality backlinks from websites. Not every website is good. There are some that are completely corrupted by spam comments and getting a link from such a place will do more harm than good. However there are also others that are good websites and will offer to link back to you in return of something which can be money, content or a link to their own site.

Whatever method you choose to do your SEO, ensure that you do it correctly and ethically. That will help boost your rankings as well as keep your site in the good books of Google and other search engines.

Everyone these days wants to be popular on the internet by getting more followers or by increasing their site's visibility. But, nobody wants to work, people are looking for shortcuts.

SEO (Search Engine Optimization) isn't something you can do in a shortcut way. It requires much more investment than social media engagements.

Below are the five ways with the help of which you can improve your site's SEO ranking:

Poor website structure and architecture could be one of the reasons your site is not getting much traffic. If your website is hard to browse, the search engine will push your site to the lowest ranking possible. Therefore, it is essential to build a website with great features and easy to navigate architecture. Also, search the web for a similar type of sites before launching your website as having two similar sites may cause copyright issues.

Keywords are also an essential part of SEO. As having a proper http://www.videomix.cz/video/TrUmrzTLtqA keyword on your website will increase its ranking and visibility. Thus, you need to research it thoroughly and then implement them in your site.

Keywords should be included in the title, body and sometimes in heading/subheading. But, you need to be discreet and casual while doing so. Stuffing keywords everywhere will make things worse.

Browsing speed here is not related to your wifi speed. It means how fast a user can navigate your website, and it depends on various factors like image size, browser cache, and script handling.

Images used in your site must be of appropriate size. They shouldn't be too large that they end up slowing the site and they also shouldn't be too small so that they look blurry.

Browser cache is a great way to save loading time. When a user visits a website, it loads all its resources onto the system, which takes time. Therefore, to minimize this loading time, the cache was introduced. It works by saving all the resources a site needs on the browser and loads them instantly when the user visits again.

Script handling is referred to the JS and CSS code that you are including while developing your site. It may give your site a nice look, but it can increase its size. So, tread lightly.

Metadata is important as it is the first thing a user will see. You will find it just under the title of your site on the search page. You can insert metadata in your site when you are creating the website. Each page you design contains a tag called where you can insert the metadata.

There are three types of metadata which are Title metadata, Description metadata, and Keyword metadata. The most important metadata of them all is title metadata, as it is the one that is visible to the user.

Links also influences your website ranking, so make sure you add them in your site. Adding links anywhere will not work; you have to add a link on a proper word(s). Do not add links on words like "click here" they are nothing but just a link to the search engine.

If your site is older and you are optimizing it, you should fix the broken links. Also, adding links on the keyword which matches your link exactly will improve your search engine ranking greatly.

Improving your site's rank is not a short task. There are no shortcuts or quick routes that you can take. Although; you can take the help of social signals. There are plenty of services in the market from where you can get social signals, which will improve your ranking by generating traffic via social media platforms.